Jeffrey Wigand, Ph.D., the tobacco industry's highest ranking former executive to address public health and smoking issues, will share his knowledge on tobacco, smoking, and health with the community on October 4 and 5. He will address physicians, health care providers, and the general public in a seminar on October 5. "Halting Addiction: Smoking and Health" runs from 9:00 a.m. until Noon, in Room 171 of the Frederick A. White Health Center on Wright State University's campus. Although the half-day seminar is free and open to the public, seating is limited and registration isphoto of Jeffrey Wigand required. For physicians seeking continuing medical education (CME) credit, the fee is $10.00 for two hours of Category 1 credit.
On Friday, October 4, Wigand, who heads a national nonprofit organization called "Smoke Free Kids, Inc.," will be at Baker Junior High School in Fairborn, teaching more than 250, 7th and 8th grade students who are enrolled in health and special education classes. The session will run from 1:15 until 2:30 pm. Fairborn schools partner with Wright State University School of Medicine through the "Prevention works, All of us together, Learning to care, and Special modifications (PALS)" program.
Wigand's visit is supported by the Academy of Medicine, a community-based service organization dedicated to supporting excellence in medicine through education, research, and service, and his lecture provides CME credit for the Medical Alumni Association's Reunion Weekend.
Wigand achieved national prominence in 1995 when he made the truth known to the public about the industry's disregard for health and safety during an interview with 60 Minutes. His ordeal was featured in the award-winning motion picture The Insider.
Wigand will explain the technical aspects of cigarette design, the use of additives and nicotine manipulation on the addiction of youth, and its long-term medical effects. Attendees learn about: the process of how tobacco products are designed; tobacco product deliveries; what is "Environmental Tobacco Smoke;" effective and contemporary tobacco cessation concepts; nicotine additive nature and risk factors; ammonia chemistry and nicotine delivery; what are safer cigarettes and their performance standards; and, tobacco alternatives.