Jeffrey Wigand, Ph.D., will share his knowledge about smoking with area physicians on October 7.
Wigand achieved national prominence in 1995 when he became the tobacco industry's highest ranking former executive to address public health and smoking issues. Hired by Brown & Williamson Tobacco Corporation to help develop a safer cigarette, his career came to an abrupt halt in March 1993, when he took issue with the company's policy to continue using a controversial pipe tobacco additive. He made the truth about the industry's disregard for health and safety known to the public during an interview on 60 Minutes. His ordeal was featured in the award-winning motion picture The Insider.
Dr. Wigand will provide a Continuing Medical Education seminar for physicians 9:00 am-Noon in 171 Fred A. White Health Center on Wright State's campus. He will explain the technical aspects of cigarette design, the use of additives and nicotine manipulation on the addiction of youth, and its long-term medical effects. This CME will be a valuable educational experience for all practicing physicians.
Through his non-profit organization, SMOKEFREE KIDS, Inc., Dr. Wigand continues to fight teenage smoking and tobacco use.